Privacy policy

**Privacy Policy for Mila Rose of London Limited**

**Last Updated: [September 2025]**

Mila Rose of London Limited (Company Number: 13886560) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our online shop at [insert website URL] and use our services. We are registered with the Information Commissioner's Office (ICO), and this policy reflects our compliance with UK data protection laws.

**1. Information We Collect**

When you visit our online shop, we may collect and process the following data about you:

- **Personal Identification Information**: This includes your name, email address, billing address, shipping address, phone number, and payment information (such as credit/debit card details).
- **Technical Data**: We may collect information about your device, including your IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform.
- **Usage Data**: Information about how you use our website, products, and services, including your browsing actions and patterns.
- **Marketing and Communications Data**: Your preferences in receiving marketing from us and your communication preferences.

**2. How We Use Your Information**

We use the information we collect from you in the following ways:

- To process and fulfil your orders, including managing payments, fees, and charges associated with your purchases.
- To manage your account and provide customer support, including responding to your enquiries and requests.
- To communicate with you about your orders, including sending order confirmations, shipping notifications, and updates regarding your purchases.
- To send you marketing communications, promotions, and special offers (you can opt out at any time).
- To analyse and improve our website, products, and services based on your usage patterns and feedback.
- To comply with legal obligations, resolve disputes, and enforce our terms and conditions.

**3. Data Retention**

We will retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with you and provide services to you.
- Whether there is a legal obligation to which we are subject.

**4. Data Sharing**

We may share your personal data with the following third parties for the purposes described in this policy:

- **Service Providers**: Third-party vendors who assist with payment processing, order fulfilment, delivery services, and marketing.
- **Legal Authorities**: When required by law or to protect our rights, privacy, safety, or property, or that of others.

**5. International Transfers**

We may transfer your personal data outside the UK. If we do, we will ensure that a similar degree of protection is afforded to it by implementing appropriate safeguards, such as:
- Transferring personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK government.
- Using specific contracts approved by the UK government which give personal data the same protection it has in the UK.

**6. User Rights**

Under the GDPR, you have the following rights regarding your personal data:

- **The Right to Access**: You have the right to request copies of your personal data.
- **The Right to Rectification**: You have the right to request that we correct any information you believe is inaccurate or incomplete.
- **The Right to Erasure**: You have the right to request that we erase your personal data, under certain conditions.
- **The Right to Restrict Processing**: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- **The Right to Data Portability**: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
- **The Right to Object**: You have the right to object to our processing of your personal data, under certain conditions.

**7. Cookies Policy**

Our website uses cookies to enhance your browsing experience. Cookies are small text files placed on your device that help us analyse web traffic and understand user preferences. You can manage your cookie preferences through your browser settings. For more information, please see our [Cookies Policy link].

**8. Changes to the Privacy Policy**

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we encourage you to review it periodically for any updates. Your continued use of the website after changes have been made constitutes your acceptance of the new Privacy Policy.

**9. Contact Information**

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Mila Rose of London Limited  
2 Manor Farm Court  
Old Wolverton Road  
Old Wolverton,  
Milton Keynes,  
Buckinghamshire,  
England, MK12 5NN  
Email: info@milaroselondon.com

**10. Complaints**

If you believe that we have not complied with your data protection rights, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). For more information, please visit their website.